Spirits & Drinks
Fernet-Branca, the iconic Italian amaro brand, is sponsoring the Eyeknow Manor of Spirits & Astonishments—a week-long immersive haunted mansion pop-up experience in the French Quarter from October 26 to October 31, 2024.
This spooky event offers a unique chance to experience haunting cocktails, ghostly tales, and interactive AR installations. Fernet-Branca aims to provide an unforgettable Halloween adventure, blending mixology with supernatural thrills to support the next generation of cocktail enthusiasts and ghost hunters alike.
The Eyeknow Manor of Spirits & Astonishments exemplifies Fernet-Branca's dedication to creating immersive experiences and giving back to the New Orleans community. Through this haunted platform, Fernet-Branca continues to be instrumental in shaping the future of cocktail culture in New Orleans and its surrounding areas, facilitating both spine-chilling entertainment and professional mixology development.
Eyeknow Manor of Spirits & Astonishments
Established for this Halloween season, the Eyeknow Manor pop-up has been designed to bridge the gap between cocktail enthusiasts and the supernatural. As a key player in the spirits industry, Fernet-Branca orchestrates a variety of spine-tingling events, including ghostly encounters, AR experiences, and exclusive Halloween merchandise. These initiatives not only showcase New Orleans' vibrant cocktail scene but also stimulate local tourism by seamlessly blending mixology with the city's unique haunted essence.
