After the Quaker Oats company, owners of the Aunt Jemima brand, decided to take action to fix the use of African American stereotypes, other brands, including Uncle Ben's Rice and Mrs. Butterworth, are also under review, The New York Times reveals.
"We recognize that now is the right time to evolve the Uncle Ben's brand, including its visual brand identity, which we will do," Caroline Sherman, a spokeswoman for Mars Food, owner of Uncle Ben's, said. The company does not know the nature of the changes, or the timing, she said, but they "are evaluating all possibilities."
The shape of the Mrs. Butterworth bottle was intended to appear as a loving grandmother, but it is also the portrayal of a mammy. The syrup company said it wants to stand in solidarity with "our black and brown communities." "We can see that our packaging may be interpreted in a way that is wholly inconsistent with our values," they explain.
Many companies followed suit and are under revision for their
packaging. Cream of Wheat, whose boxing portrays a black man in a white chef's
uniform, has not been changed, since it was released in the 19th century.