This past Monday, Google announced that it will be offering three new online programs in the realm of data analytics, project management, and user-experience design. The certificate online programs will be instructed by Google employees and will be available through the platform Coursera. The company stated that completing one of the online courses will be equivalent to obtaining a four-year college degree for related roles at the company. Vice President of Global Marketing at Google, Lisa Gevelber, discussed how this new initiative is "not revenue-generating" for Google and how there will only be a small cost to cover from the Coursera platform itself. The current price is $49 a month. In order to make the program more accessible, the company is committed to funding 100,000 need-based scholarships and will be granting $10 million to three nonprofits that have partnered with Google in the past to provide work-force employment to women, veterans, and American minorities.
The company's vice president said that Google chose to offer the courses in these areas of study specifically, as they would lead to "high-growth, high-paying careers." The United States is grappling with historically high rates of unemployment as the coronavirus pandemic continues to threaten the economy. Low-cost certificate programs may become the solution for the job crisis as it becomes increasingly difficult to afford college tuition.